Voltify MG
We organized the MG Corporate Customer Meeting, hosted by Voltify, as a holistic experience reflecting the energy of electric mobility. The event, which took place with the participation of the 100% electric #MGFamily, showcased the brand's innovative and sustainable vision through the flow, experience areas, and refreshments offered at the pit stop. We transformed this gathering, which brought together stakeholders from the electric car world, into a dynamic and memorable brand experience.
[Customer]
MG
[Year]
2024
[Service]
Event Management
[Category]
Strategic Brand Experience
Project Summary
The MG Corporate Client Meeting, organized by Voltify, was brought to life by BRO’vision within the scope of end-to-end launch management and experience design. The event was designed as a special gathering that reflects the innovative and sustainable spirit of electric mobility, with the participation of the 100% electric #MGAilesi.
Concept & Experience Design
The main design of the event was shaped around MG's vision of energy, technology, and sustainability. The flow, experience areas, and pit stop points were planned in a way that allows participants to engage one-on-one with the brand. The entire experience was designed to create a dynamic and fluid journey feeling.
Launch Management
The entire launch process of the event was managed end-to-end, considering the timing, program flow, and guest experience. The launch moments were scripted to emphasize the brand's vision of electric mobility. Every stage of the process was coordinated with flawless operational discipline.
Catering & Coffee Service Experience
Catering and coffee services were designed as complementary experience areas that support the energy of the event. The coffee service offered at the first pit stop created a pleasant break area that made participants feel the brand's
Photos from the Event
"At the 'MG Corporate Customer Meeting', it was important for us to create an experience that reflects our vision of electric mobility. The meticulous management of the entire process, including the launch management of BRO'vision, catering, and coffee service, enhanced the flow and atmosphere of the event. We jointly signed off on a flawless meeting that conveyed the energy of our brand and our innovative approach to our participants."
MG
