Manuka x DeFacto Launch
We brought the Manuka x DeFacto collection launch to life as BRO'vision with an experience-focused event concept. The balance of naturalness and modern style of the collection was reflected in all details, from the venue design to the guest experience, creating a refined launch atmosphere that allowed the attendees to feel the brand's world in the field.
[Customer]
DeFacto
[Year]
2025
[Service]
Event Management and Launch
[Category]
Strategic Brand Experience
Project Summary
The special creation launch realized in collaboration with Manuka x DeFacto was carried out by BRO'vision as part of end-to-end experience design and event management. The event transformed DeFacto's lifestyle vision and Manuka's unique character into an experience brought to life on the field.
Concept & Launch Experience
The concept of the Manuka x DeFacto launch was built on a yin-yang narrative where a natural resource-based lifestyle meets modern style. Every touchpoint, from space design to content flow, was refined to turn the essence of the collection into a physical experience.
Creation Presentation & Interaction Areas
During the launch, creation products were displayed in special experience areas and enriched with interactive themes allowing participants to interact directly with the products. These areas conveyed the contextual narrative of the product strongly, providing both visual and emotional interaction.
Atmosphere and Experience Management
The BRO'vision team coordinated guest reception, guidance, and content presentation throughout the event flow. Elegant visual details harmonized the atmosphere of the venue with the collection's naturalness and modern lines, making it easier for the guests to connect with the collection.
Conclusion & Impact
The Manuka x DeFacto launch conducted with BRO'vision's experience engineering approach was positioned not only as a promotional event but also as a high-participation and value-oriented meeting that created an emotional bridge between the brand and its target audience. The event represented both DeFacto's creative orientation and Manuka's unique character in a strong and memorable way on the field.
Photos from the Event
"Our goal at the Manuka x DeFacto collection launch was not only to showcase the collection's natural inspiration and modern style to the guests but also to allow them to experience it. The BRO'vision team successfully brought our brand's aesthetic world to the venue with their meticulous approach to experience design and event management. The resulting atmosphere transformed the launch into a genuine brand experience, transcending a classic promotion."
DeFacto
