Marathon After Party
Running groups have been pioneering the development of running culture in Turkey for about ten years. Each running group has its own unique world with different energy and a different crowd. These teams play an important role not only in hosting marathons that take place in the cities they are located in around the world but also in promoting the culture of their cities. As a social community that loves to have fun as much as they enjoy running together, running groups celebrate the results of the training sessions they give throughout the year by enjoying after parties. Just as they are competitive while running, they are equally competitive when it comes to having fun together. Each runner, who has hobbies like music, dance, and travel in their social life and enjoys them a lot, proves in these parties that they know how to have fun the best. After the N Kolay Istanbul Marathon held on November 6th, we organized a magnificent party hosted by Grand Pera with the participation of over 10 running groups.
[Customer]
N Kolay
[Year]
2022
[Service]
Event Management and After Party
[Category]
Strategic Brand Experience
Project Summary
The Marathon After Party, organized after the N Kolay Istanbul Marathon, was designed by BRO’vision as a unique experience that transforms the energy of running communities into a social celebration. The event, which combines the unifying spirit of sports with entertainment culture, crowned the physical success of the marathon with a social peak.
Concept & Community-Focused Experience
Running groups, which play an important role in the development of the running culture in Turkey, represent not only sport but also a strong social bond. Designed with this awareness, the event concept was built around a community experience shaped by the coming together of different teams' energies, centered on sharing and celebration.
Venue & Atmosphere Design
The organization held at Grand Pera was transformed into a high-paced night atmosphere with dynamic light design and music arrangement. The venue was reinterpreted to offer a fluid party experience that connects the feeling of relaxation after sports with entertainment.
Music, Entertainment & Social Bond
On this special night, where running groups celebrated their training tempo throughout the year, music and dance set the main rhythm of the evening. Participants balanced the discipline of sports with the energy of social life and strengthened the team spirit that comes with running together by having fun together.
Outcome & Impact
The Marathon After Party, brought to life with BRO’vision's experience design approach, transformed a sports-focused event into a social celebration platform. The event was positioned as an unforgettable gathering that strengthened bonds among running communities and brought the marathon experience from the field to social life.
Photos from the Event
"Running the marathon together is as much a part of our culture as celebrating together afterwards. The BRO’vision team designed a perfect night where we could relax and have fun by bringing together the energy of different running groups under one roof. It was an after party where we forgot the fatigue of the race, strengthened our bonds, and created memories that we will remember for a long time."
N Kolay
