Karaca x DeFacto Launch
We brought the Karaca x DeFacto New Year's collaboration launch event to life as BRO’vision, providing concept design and end-to-end event management. The event, designed in a warm and stylish atmosphere reflecting the spirit of New Year, offered an inspiration-filled, experience-oriented promotional gathering that brought together the aesthetic worlds of both brands.
[Customer]
DeFacto
[Year]
2025
[Service]
Event Management
[Category]
Strategic Brand Experience
Project Summary
The launch of the Christmas themed special collection developed by Karaca and DeFacto was brought to life by BRO'vision through experience design and event management. The event was designed in a warm and inviting atmosphere that combined the aesthetic worlds of the two brands with the spirit of the holiday season.
Concept & Christmas Experience
The starting point of the launch was to create a holistic experience that brings together the themes of sharing, celebration, and style of the new year. The venue design was planned to support the spirit of the collection with Christmas decorations, lighting details, and seasonal touches.
Collection Presentation & Atmosphere
The Karaca x DeFacto creation was presented to guests in the event area with special display areas. The Christmas themed decoration enhanced the aesthetic language of the products while allowing guests to form a natural connection with the collection.
Refreshment Areas & DJ Performance
The special refreshments and DJ performance offered throughout the event were important elements supporting the social and energetic atmosphere of the launch. The music and taste experience encouraged guests to spend more time at the event, increasing interaction.
Results & Impact
The launch brought to life through BRO'vision’s experience engineering approach transformed a traditional product introduction into a multi-layered brand encounter that embodies the spirit of the holiday season. The event was positioned as a warm and memorable experience that strongly reflects the aesthetic and emotional value of the collaboration between Karaca and DeFacto.
Photos from the Event
"Our goal at the Karaca x DeFacto New Year's collaboration launch was to immerse the guests in the warmth and style of our collection within a true New Year's atmosphere. The BRO'vision team managed the entire process with great care, from the concept setup to the event flow, bringing together the worlds of both brands under a flawless experience. The resulting ambiance elevated the launch beyond a classic promotion, transforming it into an unforgettable celebration experience."
DeFacto
