Forum Istanbul Open-Air Cinemas
At The Vibe Yard event held in Forum Istanbul, we created a social experience area designed around the concept of an open-air cinema as BRO'vision. The event, supported by film screenings, a comfortable seating arrangement, and a friendly atmosphere, offered visitors a pleasant and sharing-oriented open-air gathering in the city.
[Customer]
Forum Istanbul
[Year]
2025
[Service]
Event Management
[Category]
Strategic Brand Experience
Project Summary
The Open-Air Cinema event brought to life at Forum Istanbul was designed by BRO’vision as part of the experience design and event management, focusing on open-air cinema. This event offered visitors a pleasant and relaxing social gathering space within city life, transforming the shopping center into a living experiential point.
Concept & Open-Air Cinema Experience
The starting point of the event was to bring the cinema experience out of closed halls into a more free, sincere, and sharing-focused atmosphere. The open-air cinema concept was designed with a warm experience language that reflects the spirit of summer evenings.
Venue Design & Atmosphere Design
The cinema area set up in the open space of Forum Istanbul was planned to prioritize viewing comfort with a large screen, sound system, and comfortable seating arrangement. The lighting details and area layout created an inviting environment where visitors could spend a long time at the event.
Participant Experience & Social Interaction
Throughout the event, visitors became part of a social experience by watching film screenings together in the open air. This structure, which promotes sharing and interaction, transformed The Vibe Yard into not just an event but a collective meeting point.
Conclusion & Impact
The Vibe Yard, brought to life with BRO’vision's experience engineering approach, positioned itself as a memorable open-air cinema event that enriches the visitor experience at Forum Istanbul. The project transformed the venue into a cultural and social attraction, ensuring high participation and positive interaction.
Photos from the Event
"Our goal within the scope of Forum Istanbul Open-Air Cinema was to provide Forum Istanbul visitors with a pleasant and relaxing outdoor experience in the city. The BRO’vision team successfully adapted the open-air cinema concept to the spirit of the venue, creating a warm, inviting, and highly participatory atmosphere. The resulting event transformed into a social gathering that enriched our visitor experience and will be remembered for a long time."
Forum Istanbul
