DeFacto x NEW TV

Project Summary

As part of the Carnewal event, the DeFacto experience area was brought to life by BRO’vision through an end-to-end concept development, space design, and experience curation approach. The project aimed to create an innovative brand interaction that transforms visitors from passive observers to active participants by merging fashion experience with technology.

Concept & Experience Design

The event space was designed as a modern experience area reflecting DeFacto’s contemporary and accessible fashion understanding. The design language was shaped around digital interaction, rapid experience, and social sharing, allowing visitors to embark on a fluid exploration journey within the space.

AI Style Advisor Experience

Positioned at the center of the experience area, the AI Style Advisor analyzed participants' style preferences and offered personalized outfit suggestions in minutes. Thanks to this technology integration, visitors not only examined the collection but also discovered it through individual experiences with tailored recommendations for their own styles.

Visitor Interaction & Brand Experience

The interaction-focused experience area facilitated direct contact between visitors and technology, contributing to the establishment of an emotional bond with the brand. The experience process was supported by a flow structure that encourages social sharing, achieving high participation and visibility throughout the event.

Outcome & Impact

Designed with BRO’vision's experience engineering approach, the DeFacto area was positioned as a strong example of technology-assisted fashion experience. The project transformed into a memorable event experience that strengthens the brand's modern identity with an innovative, fast, and personalized interaction model.