NERF - Oyun Bizden Sorulur
We held an exhilarating event that brought together Nerf enthusiasts of the Hasbro brand at the FUT House. This tournament, consisting of three teams, provided unforgettable two days filled with intense competition and rivalry. This Nerf tournament was not just a gaming event, but also represented a perfect blend of sports and fun. In the end, the team made up of national athletes enjoyed the taste of victory. The excitement of their victory made them forget their fatigue, creating unforgettable moments for all participants. You can watch the Nerf Game Is Our Turn segments on the Nerf YouTube channel.
[Customer]
Hasbro
[Year]
2023
[Service]
Event Management
[Category]
Strategic Brand Experience
Project Summary
The “Oyun Bizden Sorulur” event, brought to life through the collaboration of NERF and Fut House, was implemented by BRO’vision as part of a comprehensive experience design and event management effort. The organization, which brings together sports, games, and competition, was designed to create a high-energy, fast-paced, and participatory experience atmosphere for a young target audience.
Concept & Experience Design
The fundamental starting point of the event was to unite football culture with the action-packed world of NERF in the same arena. The experience narrative created in this direction took shape around team spirit, speed, strategy, and fun. Participants were greeted with a flow where they would not only be spectators but also an active part of the game.
Game Areas & Tournament Dynamics
The dynamic field structure of Fut House was transformed into a multi-layered game area by integrating with NERF tracks. Competitive tournament atmosphere lasting throughout the day was created with target shooting stations, team-based challenge areas, and formats racing against time. This structure provided an experience that emphasized both individual skills and team coordination.
Interaction & Brand Experience
The interactive areas designed throughout the event allowed participants to directly engage with NERF products. Alongside the game areas, the flow supported by rest and socializing points positioned the brand not merely as a toy but as a representative of a gaming culture.
Results & Impact
The event, brought to life through BRO’vision’s experience engineering approach, turned into an energetic brand meeting that combined sports and action. “Oyun Bizden Sorulur” was positioned as a fast-paced and memorable experience in which participants were involved both physically and socially.
Photos from the Event
"At the NERF x Fut House 'Oyun Bizden Sorulur' event, our aim was to connect the energy of the game and team spirit directly with the youth. The BRO’vision team designed an experience that exceeded our expectations with its creative concept that blends sports and action culture, along with strong operational management on the field. The excitement of the participants on the field and the high interaction throughout the event were the clearest indicators of how well our collaboration was progressing."
Hasbro
