Alem Gateway x DeFacto
The DeFacto experience area, implemented as part of the ALEM Winter Weekend, was designed and managed by BRO’vision as a special brand experience that brings the brand's winter and ski collection together with invited guests. Thanks to the arrangement of the space reflecting the functional structure and modern style of the collection, visitors had the opportunity to not only examine the products but also to experience them firsthand.
[Customer]
DeFacto
[Year]
2025
[Service]
Event Management
[Category]
Strategic Brand Experience
Project Summary
The brand area located within the ALEM Winter Weekend aimed at showcasing DeFacto's winter season ski collection was executed by BRO’vision under comprehensive experience design and event management. The project was conceived as a holistic brand experience that combines the outdoor spirit with a premium event atmosphere.
Concept & Experience Area Design
The area design was planned to reflect the energy of winter sports and the functional character of the collection. The visual language evoking cold weather aesthetics was supported by natural textures and modern display solutions to enable guests to establish a strong connection with the collection.
Collection Experience & Product Interaction
Visitors had the opportunity to closely examine pieces from the ski collection and experience them firsthand. The technical features and style details of the products were transformed into a natural discovery process thanks to the experience-focused display approach. Thus, the area became an active brand interaction space rather than a passive display point.
Event Management & Brand Flow
The event flow managed by BRO’vision was designed in a way that supports visitor circulation and maintains experience continuity. On-site directions, team coordination, and operational processes were optimized to provide a seamless visitor experience.
Conclusion & Impact
The DeFacto experience area brought to life within the ALEM Winter Weekend strengthened the brand's winter season communication by combining the functional power of the collection with a style-focused narrative. The project created an effective and memorable brand touchpoint that merged product experience with a social event atmosphere.
Photos from the Event
"The BRO'vision team designed an experience area that not only showcases our ski collection but truly brings it to life. It was very important for us that our guests could interact with the products one-on-one and feel the spirit of the collection. Thanks to their professional approach and creative concepts, a strong brand experience emerged throughout the event."
DeFacto
