DEKK - Nissan Open Air Cinema

Project Summary

The open-air cinema event held in the city-immersed atmosphere of DEKK Istanbul, executed in collaboration with Nissan, was brought to life by BRO'vision as part of experience design and event management. The cinema experience combined with a social gathering culture offered participants a delightful escape within the city.

Concept & Open-Air Cinema Experience

The starting point of the event was to take cinema beyond the classic auditorium experience to create a more free and sharing-focused atmosphere. Carefully selected film screenings were presented with an open-air setup and a language of experience compatible with urban life.

Space Design & Atmosphere Design

The architecture and open space structure of DEKK Istanbul were restructured to support the cinema experience. While watching comfort was prioritized with a large screen layout, sound system, and comfortable seating areas, a warm ambiance was created by preserving the social fabric of the space.

Brand Integration & Experience Areas

Nissan brand integration was positioned as part of the experience without disrupting the natural flow of the event. Brand visibility was supported by the layout of the area, communication points, and experience details, creating a structure that completed the viewing experience.

Conclusion & Impact

The DEKK Istanbul x Nissan Open Air Cinema, brought to life by BRO'vision, was positioned as a memorable brand meeting that transforms cinema into a social experience, integrating with the city. The event provided a successful open-air experience that created enjoyable moments for participants and established an emotional connection between the brand and its target audience.