Hayat Duyunca Güzel - Taksim Nostalgic Tram Activation
As part of the "Hayat Duyunca Güzel" project, we have implemented a special open space communication work aimed at raising social awareness. Through visual applications carried out at the Taksim Funicular line and its stations, we created a strong and attention-grabbing point of contact with large audiences by integrating the project's message into the flow of daily life in the heart of the city.
[Customer]
Turkey Association of Audiologists & Speech Disorders Specialists
[Year]
2025
[Service]
Introduction Project
[Category]
Strategic Brand Experience
Project Summary
For the “Hayat Duyunca Güzel” project, as BRO’vision, we created an awareness communication that provides high visibility in public spaces. Through implementations carried out on the Taksim Funicular line and its stations, we conveyed the project's message to one of the busiest transit points in the city.
Concept & Communication Strategy
The starting point of the work was not just to show the message but to transform it into an experience encountered in the natural flow of daily life. Accordingly, the communication language was designed to build an emotional connection and create awareness through a visual narrative.
Spatial Application & Area Design
Taksim Funicular stations and transition areas were designed to strongly convey the project's message. The visual applications positioned without disrupting passenger flow created noticeable and memorable touchpoints within the intensive city tempo.
Public Interaction & Visibility
Positioned along a transportation line used by thousands of people daily, this work transformed the project into an effective awareness platform that connects with a large audience. The visibility of the message in public spaces became an important element that strengthened the social impact of the project.
Conclusion & Impact
The implementation carried out with BRO’vision's experience and area communication approach brought the message of the “Hayat Duyunca Güzel” project to the heart of city life. The work was positioned as a sensitivity-creating, strong visual impact project with wide accessibility in public space.
Photos from the Event
The message we wanted to convey in the "'Hayat Duyunca Güzel'" project was very important to us, as it meets people in the very heart of urban life, in a natural flow. The BRO’vision team designed the applications on the Taksim Funicular line with both a creative and strategic approach, bringing our awareness message to a strong visibility. The resulting work transformed into an extremely valuable communication area that increases the social impact of our project.
Turkey Association of Audiologists & Speech Disorders Specialists
