Transformers Rise of the Beasts Preview and After Party

Project Summary

The preview night of Transformers: Rise of the Beasts, brought to life in collaboration between United International Pictures and Hasbro, was orchestrated by BRO’vision as part of comprehensive event management. This special night, combining cinema and experience, was brought to life with a holistic narrative that took brands' universes to the field.

Preview Experience | Atlas Cinema

The preview, held at Taksim Atlas Cinema, was enriched with special experience areas and exhibitions reflecting the film's world. The flow of invited guests, the welcoming, and the event atmosphere were designed as an experience where the audience stepped into the film universe. The preview process was managed with impeccable timing and operational discipline.

Event Management

The entire organization process of the preview night was addressed end-to-end, including venue coordination, guest management, experience areas, and program flow. Every detail was planned to be in harmony with the film's brand language. The aim was to offer the audience not just a film screening but a living experience before and after the cinema.

After Party Experience | Kastel

The after party held at Kastel following the film screening brought a different rhythm to the energy of the night. The venue atmosphere and flow were designed to continue the film's dynamism. A powerful closure was created that transformed the cinema experience into a social and entertaining gathering for the guests.

Conclusion & Impact

This special night, brought to life with BRO’vision's approach to experience engineering, transformed the cinema preview from being a standalone event into a multi-layered brand experience. The preview night of Transformers: Rise of the Beasts was positioned as an encounter that left a lasting impression on the audience and strengthened the brands' stories.