FUT Esports Watch Party - Akmerkez
We brought the excitement of esports to the streets! We gathered with the FUT community at the FNATIC x FUT Watch Party held outdoors at Akmerkez, where we watched the breathtaking VCT EMEA match together. Throughout the event, we elevated the excitement of esports to a different level with a lively atmosphere, strong fan interaction, and an outdoor experience. We presented this outdoor experience to fans with the signature of BRO'vision.
[Customer]
FNATIC
[Year]
2026
[Service]
Event Management
[Category]
Strategic Brand Experience
Project Summary
The FNATIC x FUT Watch Party event was brought to life outdoors at Akmerkez as part of experience design and event management by BRO’vision. This gathering, which brought the esports culture into the physical space, was designed as a high-energy experience that united the FUT community around the excitement of VCT EMEA.
Concept & Esports Experience
The starting point of the event was to transform the habit of watching esports from behind a screen into a social and sharing-oriented experience. The watch party, designed with an outdoor concept, combined the excitement of competition with a lively atmosphere, offering participants a collective viewing experience.
Venue Setup & Outdoor Atmosphere
The viewing area set up in the open space of Akmerkez was planned to carry the excitement of esports to the field with a large screen layout, sound system, and seating arrangement. The outdoor setup provided a spacious and dynamic atmosphere for the event, elevating the viewing experience to a different dimension.
Community Interaction & Fan Experience
Strong fan interaction was prioritized throughout the event. FNATIC and FUT fans created moments that reinforced the sense of community by sharing the thrill of the matches together. Live cheers and instantaneous reactions kept the energy of the event consistently high.
Conclusion & Impact
The FNATIC x FUT Watch Party, realized by BRO’vision, was positioned as an innovative experience that brought esports into the public arena. The event created a memorable gathering that established a strong bond between brands and the community, bringing the excitement of esports to the streets.
Photos from the Event
"At the FNATIC x FUT Watch Party, our goal was to bring the excitement of esports out of the screens and turn it into a one-on-one experience shared with fans. The BRO'vision team perfectly reflected the energy of the community in the outdoor setup and strong approach to event management. The atmosphere that emerged turned into an unforgettable esports gathering for both our brands and the FUT community."
FNATIC
