Sorbe x DeFacto Launch
The launch event of the new collection presented in collaboration with Sorbé x DeFacto was conceived as a unique experience reflecting the brands' sense of style and design language. Every detail, from the venue design to the flow of guests, from the launch narrative to the experience areas, was addressed to support the premium character of the collection. The event offered guests not just a launch, but a refined and holistic experience that conveyed the aesthetic world of the brand.
[Customer]
DeFacto
[Year]
2025
[Service]
Event Management and Launch
[Category]
Strategic Brand Experience
Project Summary
The launch event of the new collection realized in collaboration with Sorbé x DeFacto was designed by BRO’vision as part of end-to-end launch management. The event was brought to life as a premium experience, considering the design language, style understanding, and target audience of the brands.
Concept & Experience Design
The modern and refined character of the collection was reflected in the entire narrative of the event. The venue atmosphere, flow design, and experience areas were designed to enable the guests to establish a direct connection with the collection. The launch was presented with a holistic structure that transformed the brand's aesthetic world into a physical experience.
Launch Management
The event process was handled end-to-end, including guest planning, timing, stage flow, and management of the brand narrative. The moments of the launch were scripted to highlight the prominent details of the collection. The entire operation was managed with the goal of a flawless flow and a controlled experience.
Catering Experience
The catering service was created as a complementary element supporting the premium character of the event. The flavors offered, the service arrangement, and the presentation aesthetics were designed to be compatible with the venue atmosphere and brand language. A comfortable, stylish, and fluid gastronomic experience was created for the guests.
DJ Performance & Atmosphere
The DJ performance was positioned as one of the key elements that determined the rhythm of the event. The music selection was curated to support the energy of the collection and the dynamic structure of the launch. The performance strengthened the emotional connection of the guests with the venue and the brand world.
Result & Impact
The Sorbé x DeFacto launch, realized with BRO’vision's experience engineering approach, turned into a refined experience that allowed the guests to experience the brand's stylistic world firsthand. The event was positioned as a memorable, premium, and holistic launch that reinforced the positioning of the new collection.
Photos from the Event
"During the launch of our new collection, which we conducted with Sorbé, the strategic approach of BRO’vision and the attention to detail were felt at every stage of the process. It was extremely valuable for us that the entire experience progressed in harmony with our brand's style, from launch management to catering setup, from the DJ performance to the general atmosphere. Our guests contributed to us not only introducing a collection but also providing a refined experience that reflects DeFacto's aesthetic world."
DeFacto
