Adıyaman April 23 Celebration
The April 23 Children's Festival, designed specifically for children affected by the earthquake in Adıyaman in collaboration with Hasbro and AÇEV, was brought to life by BRO'vision with a focus on hope and healing experiences. The event, filled with games, competitions, and creative workshops, provided a joyful and motivational day by introducing Hasbro's colorful and fun toys to the children. The event offered a positive experience space where children could engage socially and feel safe and happy.
[Customer]
Hasbro & AÇEV
[Year]
2023
[Service]
Event Management
[Category]
Human Engagement & Culture
Project Summary
BRO’vision, in collaboration with Hasbro and AÇEV, designed a socially beneficial April 23 event for children affected by the earthquake in Adıyaman. The project aimed to boost children's morale and create a safe play environment.
Concept & Experience Design
Inspired by the spirit of April 23, the event was planned as a festive, colorful, and inclusive experience. Elements of play, fun, and learning were presented together to ensure active participation of children.
Play Areas & Workshops
Educational games, creative workshops, and small competitions were provided to support children's fun and creativity. Hasbro’s toys and products were integrated into the areas as a natural part of the experience.
Event Management & Flow
The area layout, program flow, and child-specific safe experience zones were managed end-to-end by BRO’vision. Throughout the event, a vibrant and friendly atmosphere was created, allowing children to participate comfortably.
Outcome & Impact
The April 23 event transformed into a meaningful social impact project that brought smiles to children's faces and highlighted hope, solidarity, and positive emotions. The event strongly demonstrated the importance of experiences with healing power in children's lives.
Photos from the Event
"The April 23 event we held in Adıyaman was a very meaningful gathering aimed at bringing smiles back to the faces of children. Thanks to the carefully designed experience areas of BRO’vision, play and entertainment turned into a healing power. The atmosphere created resulted in a very valuable experience where children could have fun safely and establish connections with hope."
Hasbro & AÇEV
