Paramount Turkey License Day
At the Paramount Turkey Licensing Day, held in collaboration with WildBrain CPLG and Paramount, we designed unique experience areas reflecting the DNA of each of the six iconic brands. This narrative, spanning from SpongeBob to Star Trek, provided a holistic experience that brought together storytelling, spatial design, and brand character. By transforming each area into an "experience station," we enabled participants to interact directly with the brands; we turned the event into a brand ecosystem that lived with creative and functional solutions, enhancing licensing value.
[Customer]
WildBrain CPLG & Paramount
[Year]
2025
[Service]
Event Management
[Category]
Production & MICE Architecture
Project Summary
The Paramount License Day in Turkey, conducted in collaboration with WildBrain CPLG and Paramount, was brought to life by BRO’vision through end-to-end event management and experiential design. The event was designed to combine Paramount's global licensing portfolio with a strong storytelling approach, creating a professional and multi-brand experience atmosphere.
Concept & Experience Design
The event design was planned to carry the identity of brands such as SpongeBob, TMNT, Avatar, The Godfather, Star Trek, and Emily in Paris into the venue, each with its own universe. The areas created for each brand were designed with experience-focused setups that allowed visitors to engage directly with the stories of the brands.
Licensed Product Display Areas
Throughout the event, various licensed products were presented in special display areas suitable for the positioning of the brands. The product display design was built on a structure that emphasizes licensing value, highlights commercial potential, and facilitates comparison between brands.
Interaction & Participant Experience
The areas were designed as experience stations where participants could actively interact with the brands. This approach transformed the event into not just a promotional day but a living, discovered, and connected licensing ecosystem.
Conclusion & Impact
Paramount License Day in Turkey, brought to life with BRO’vision’s experiential engineering approach, was positioned as a refined and functional gathering that brings together the multi-brand licensing world under one roof. The event provided an inspiring experience for participants and a strategic experience that strengthened licensing value for brands.
Photos from the Event
"At the Paramount Turkey License Day, we worked with a partnership that transformed a multi-branded and high-expectation structure into a flawless experience. Thanks to BRO'vision's mastery of brand identity, operational discipline, and attention to detail, each licensed brand was able to express its world strongly. The event turned into an inspiring, efficient, and high-standard meeting for both participants and our partners."
WildBrain CPLG & Paramount
