Hasbro Summit
With the Hasbro License Day event held at the historic Feriye venue, we introduced our brand's licensed product portfolio and creative collaborations to industry stakeholders. On this special day where Hasbro's world-famous licenses and new project opportunities were presented, participants engaged in fruitful networking and sectoral exchanges. Strong connections were established with industry professionals. This event, reflecting Hasbro's licensing vision, came to life at Feriye under the BRO'vision signature.
[Customer]
Hasbro
[Year]
2026
[Service]
Event Management
[Category]
Production & MICE Architecture
Project Summary
The Hasbro License Day event was brought to life at the Historical Feriye by BRO’vision as part of experience design and end-to-end event management. The organization was conceived as a prestigious brand meeting that brought Hasbro's strong license portfolio together with industry professionals and new collaboration opportunities.
Concept & Brand Narrative
The starting point of the event was to create a sharing platform that combines Hasbro's global licensing power with local industry dynamics. In this regard, the experience language prepared reflected the brand's vision in the space by providing both a corporate and a creative atmosphere.
Space Design & Atmosphere
The architectural character of the Historical Feriye was transformed into experience areas to support the prestigious structure of the event. Presentation areas, networking points, and exhibition sections were planned to provide a fluid participant experience.
Content Sharing & Networking Experience
Throughout the event, Hasbro's world-renowned licenses and new project opportunities were shared with industry stakeholders. The program flow featured a balanced content and networking structure that supported participants in both gaining knowledge and establishing efficient business connections.
Conclusion & Impact
The Hasbro License Day, brought to life through BRO’vision's experience engineering approach, carried the brand's licensing vision to a powerful stage. The event was positioned as a prestigious and highly interactive meeting that lays the groundwork for new collaborations among industry professionals.
Photos from the Event
"Our goal on Hasbro Licensing Day was to bring together our global licensing power in an inspiring environment with our industry stakeholders. The BRO'vision team meticulously planned every aspect of the event, successfully reflecting both our corporate vision and our creative world in the venue. The atmosphere created was an extremely valuable gathering that strengthened collaborations and conveyed our brand's licensing vision in the most accurate way."
Hasbro
